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Keynote Speaker on
Future of Influence

Agenda

Future of Influence 2009 – Agenda

Time
PDT
San Francisco:
August 31
1:00pm – 6:00pmCBS Interactive,
235 Second Street
Time
AEST
Sydney:
September 1
8:00am – 2:00pm
(Optional workshop 2:00pm – 5:00pm)SMC, 66 Goulburn Street
Indicates live video link Sydney – San Francisco
1:00pm Registration and networking
1:40 Welcome and Overview of the Influence Landscape
Frameworks and key elements of the influence landscape, today and tomorrow.Ross Dawson, Chair, Future of Influence Summit – San Francisco
2:00 Opening Keynote:You Can’t Eat Whuffie, but it’s Getting Harder to Eat Without It
Compelling keynote on how to raise the social capital of choice – Whuffie. In the Web 2.0 world, market capital flows from having high social capital.Tara Hunt, Author, The Whuffie Factor
2:20 Panel: Business Models for Influence and Reputation
What are the best models and positioning to tap the rapidly emerging influence and reputation economies?Chair: Scott Rafer, CEO, Lookery

Joe Fernandez, CEO, Klout

Louis Gray, Blogger and Advisor

Auren Hoffman, CEO, Rapleaf

Todd Parsons, Co-Founder and Chief Product Officer, Buzzlogic

3:00 Roundtable discussions
Audience roundtable discussions on the reputation landscape.
8:00am Registration and networking
3:20 Break 8:20 Welcome and opening
Randal Leeb-du Toit, Chair, Future of Influence Summit – Sydney
3:40 Keynote: The Future of Reputation
There are essential literacies for this age driven by credibility, trust, and reputation. Current initiatives are providing a platform for personal trust networks to emerge.Howard Rheingold, Author, Smart Mobs
8:40 Keynote (by video): The Future of Reputation
There are essential literacies for this age driven by credibility, trust, and reputation. Current initiatives are providing a platform for personal trust networks to emerge.Howard Rheingold, Author, Smart Mobs
4:00 Cross-continental Panel:
Influence at the Center of Marketing and Advertising
How influence is taking central place in the US$1 trillion global advertising and marketing industry.Brian Solis, Author, Putting the Public Back into Public Relations

Michael Brito, Social Media Strategist, Intel

Erin Byrne, Chief Digital Strategist, Burson-Marsteller

9:00 Cross-continental Panel:
Influence at the Center of Marketing and Advertising
How influence is taking central place in the US$1 trillion global advertising and marketing industry.Paul Fisher, CEO, Interactive Advertising Bureau (IAB) Australia

Tony Surtees, CEO, iPrime

5:00 Cross-continental Panel:
How Influence is Driving Content and Publishing
The role of influence networks in shaping what content – videos, music, news, ideas – we create, discover, engage with, and share.Khris Loux, CEO, JS-Kit

Stephen Howard-Sarin, VP Products, CBS Interactive

10:00 Cross-continental Panel:
Influence in Content and Publishing
The role of influence networks in shaping what content – videos, music, news, ideas – we create, discover, engage with, and share.Duncan Riley, Editor, The Inquisitr

Steve Weaver, Network Research Director, Channel Nine

6:00 Close and After Party 11:00 Break and discussion
6:10 Future of Influence Summit After Party – San Francisco:
111 Minna Bar at 111 Minna Street.
Everyone welcome! Just turn up and join the funMention Future of Influence at the door.
11:30 Panel: Tapping the Power of Influence in Real LifeLeading corporate marketers and agencies discuss influence case studies and key issues in tapping the power of influence.

Chair: Tim Burrowes, Founder and Editor, Mumbrella

Larry Hedges, Co-Founder, Brewtopia

Mike Hill, Director, Holler Sydney

Richard Bell, Marketing Director, ThreeByOne

Sharyn Smith, CEO, Soup

12:30pm Audience roundtable discussions
Summit participants discuss key topics in influence with their peers.
12:50 Lunch and networking
1:20 Keynote Panel: The Future of the Influence EconomyAustralia’s leading marketers and publishers on driving value from influence.

Chair: Iggy Pintado, Author, Connection Generation

Paul Bennett, CEO, Euro RSCG

Wendy Hogan, Vice President, CBS Interactive Australia

Joe Talcott, Group Marketing Director, News Limited

2:00 Option: Expert Workshop

Practical Steps to Identifying and Engaging Influencers OnlineBrian Giesen, Director of Digital Strategy, @Ogilvy

Workshop details below

5:00 Close
6:00 Future of Influence Sydney After Party is combined with the FED event at CBD Hotel featuring Lars Rasmussen of Google Wave.Registration is essential on the website or email bec@lavolta.com.au

Afternoon Workshop description

 
Practical Steps to Identifying and Engaging Influencers Online
Brian Giesen, Director of Digital Strategy, @Ogilvy

 

Participants will learn how to monitor consumer generated media including a survey of the free and syndicated technologies available (e.g. Radian6, Visible Technologies, BuzzLogic, etc.). Using tools and methods, they will learn how to assess online influence and begin creating their own Influencer database. Equal emphasis will be placed on creating social media engagement strategy for real business/Government briefs and preparing you and/or your team by integrating social media into your daily routine. We will cover the best use of social networks, microblogs and blogs, video and picture content sharing strategies, advanced search engine optimization, community development and activating viral programs. Participants will develop different models for measuring the performance and effectiveness of digital influence programs.