Agenda
Future of Influence 2009 – Agenda
| Time PDT |
San Francisco: August 31 1:00pm – 6:00pm CBS Interactive, |
Time AEST |
Sydney: September 1 8:00am – 2:00pm (Optional workshop 2:00pm – 5:00pm) SMC, 66 Goulburn Street |
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| Indicates live video link Sydney – San Francisco | |||
| 1:00pm | Registration and networking | ||
| 1:40 | Welcome and Overview of the Influence Landscape Frameworks and key elements of the influence landscape, today and tomorrow. Ross Dawson, Chair, Future of Influence Summit – San Francisco |
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| 2:00 | Opening Keynote:You Can’t Eat Whuffie, but it’s Getting Harder to Eat Without It Compelling keynote on how to raise the social capital of choice – Whuffie. In the Web 2.0 world, market capital flows from having high social capital. Tara Hunt, Author, The Whuffie Factor |
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| 2:20 | Panel: Business Models for Influence and Reputation What are the best models and positioning to tap the rapidly emerging influence and reputation economies? Chair: Scott Rafer, CEO, Lookery Joe Fernandez, CEO, Klout Louis Gray, Blogger and Advisor Auren Hoffman, CEO, Rapleaf Todd Parsons, Co-Founder and Chief Product Officer, Buzzlogic |
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| 3:00 | Roundtable discussions Audience roundtable discussions on the reputation landscape. |
8:00am | Registration and networking |
| 3:20 | Break | 8:20 | Welcome and opening Randal Leeb-du Toit, Chair, Future of Influence Summit – Sydney |
| 3:40 | Keynote: The Future of Reputation There are essential literacies for this age driven by credibility, trust, and reputation. Current initiatives are providing a platform for personal trust networks to emerge. Howard Rheingold, Author, Smart Mobs |
8:40 | Keynote (by video): The Future of Reputation There are essential literacies for this age driven by credibility, trust, and reputation. Current initiatives are providing a platform for personal trust networks to emerge. Howard Rheingold, Author, Smart Mobs |
| 4:00 | Cross-continental Panel: Influence at the Center of Marketing and Advertising How influence is taking central place in the US$1 trillion global advertising and marketing industry. Brian Solis, Author, Putting the Public Back into Public Relations Michael Brito, Social Media Strategist, Intel Erin Byrne, Chief Digital Strategist, Burson-Marsteller |
9:00 | Cross-continental Panel: Influence at the Center of Marketing and Advertising How influence is taking central place in the US$1 trillion global advertising and marketing industry. Paul Fisher, CEO, Interactive Advertising Bureau (IAB) Australia Tony Surtees, CEO, iPrime |
| 5:00 | Cross-continental Panel: How Influence is Driving Content and Publishing The role of influence networks in shaping what content – videos, music, news, ideas – we create, discover, engage with, and share. Khris Loux, CEO, JS-Kit Stephen Howard-Sarin, VP Products, CBS Interactive |
10:00 | Cross-continental Panel: Influence in Content and Publishing The role of influence networks in shaping what content – videos, music, news, ideas – we create, discover, engage with, and share. Duncan Riley, Editor, The Inquisitr Steve Weaver, Network Research Director, Channel Nine |
| 6:00 | Close and After Party | 11:00 | Break and discussion |
| 6:10 | Future of Influence Summit After Party – San Francisco: 111 Minna Bar at 111 Minna Street. Everyone welcome! Just turn up and join the fun Mention Future of Influence at the door. |
11:30 | Panel: Tapping the Power of Influence in Real Life
Leading corporate marketers and agencies discuss influence case studies and key issues in tapping the power of influence. Chair: Tim Burrowes, Founder and Editor, Mumbrella Larry Hedges, Co-Founder, Brewtopia Mike Hill, Director, Holler Sydney Richard Bell, Marketing Director, ThreeByOne Sharyn Smith, CEO, Soup |
| 12:30pm | Audience roundtable discussions Summit participants discuss key topics in influence with their peers. |
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| 12:50 | Lunch and networking | ||
| 1:20 | Keynote Panel: The Future of the Influence Economy
Australia’s leading marketers and publishers on driving value from influence. Chair: Iggy Pintado, Author, Connection Generation Paul Bennett, CEO, Euro RSCG Wendy Hogan, Vice President, CBS Interactive Australia Joe Talcott, Group Marketing Director, News Limited |
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| 2:00 | Option: Expert Workshop Practical Steps to Identifying and Engaging Influencers Online Brian Giesen, Director of Digital Strategy, @Ogilvy Workshop details below |
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| 5:00 | Close | ||
| 6:00 | Future of Influence Sydney After Party is combined with the FED event at CBD Hotel featuring Lars Rasmussen of Google Wave.
Registration is essential on the website or email bec@lavolta.com.au |
Afternoon Workshop description
Practical Steps to Identifying and Engaging Influencers Online
Brian Giesen, Director of Digital Strategy, @Ogilvy
Participants will learn how to monitor consumer generated media including a survey of the free and syndicated technologies available (e.g. Radian6, Visible Technologies, BuzzLogic, etc.). Using tools and methods, they will learn how to assess online influence and begin creating their own Influencer database. Equal emphasis will be placed on creating social media engagement strategy for real business/Government briefs and preparing you and/or your team by integrating social media into your daily routine. We will cover the best use of social networks, microblogs and blogs, video and picture content sharing strategies, advanced search engine optimization, community development and activating viral programs. Participants will develop different models for measuring the performance and effectiveness of digital influence programs.
