Produced by
The Insight Exchange

Premier Event Partner
CBS Interactive

Gold PR Partner
Burson Marsteller


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Keynote Speaker on
Future of Influence


Sydney speakers

Click here to see speakers at the San Francisco event. Note that many of the speakers will be participating in both events over the video link.

Richard Bell, Director, Threebyone

Richard is a director of Threebyone, which is launching the global denim brand NEUW in 2010.

Richard held the position of Marketing Manager for Lee, Wrangler Riders and Golf Punk at Icon Clothing for four years. During his time with Icon Clothing he grew the equity of the brands and Icon business nearly 100%. His most significant campaigns have been Lee by Terry Richardson, Lee ‘Come Clean’, Lee Melt and Lee ‘Licks’, the Wrangler repositioning with ‘cheeky’ shorts and the men’s ‘Strangler’ campaigns.

Richard won a Bronze Lion at Cannes for a Golf Punk Campaign called Hypo-Marketing.

Richards previous work life consisted of six years with Nike, roles including Operations, Sales, Product Development and Marketing. He has spent two years with Pacific Brands as Brand Manager of a number of their outerwear and sports brands.

Richard studied business at RMIT and graduated with a Logistics and Marketing Major. Whilst studying, he began the men’s clothing business Kryptonic.
He has spoken at events including the AMI, and Australian Marketing Institute for Innovation in Marketing in 2008.


Paul Bennett, CEO, Euro RSCG


Paul has nearly 20 years experience in the Advertising business and claims to be an “Expert Generalist”. His first job was on Coca Cola at McCann Ericsson, he then set up his own business which he sold to Dentsu (BAMSSB in Australia) where he worked for 6 years. He then moved to the UK to work for Lowe Worldwide and then BBDO/Proximity for nearly 9 years.

Paul moved back to Sydney in June 2008 to take up the helm of running the Euro RSCG Australia agency group.

Prior to Euro RSCG, Paul spent 3 years at Lowe Worldwide, developing and managing the Global CRM and Digital parts of the Global HSBC account. He then added Global Activation for Unilever to his responsibilities before moving to BBDO/Proximity for 4 years. At BBDO/Proximity Paul was most recently the Managing Director of Proximity in EMEA and was also Head of International Clients for the Proximity Network globally.

Some of the relevant brands Paul has been involved with in the last few years include: GE, Motorola, BT, Allianz, New Balance, Monster, P&G, Shell, Smart, Pepsi, IHG and Jim Beam.

When not working, Paul spends as much time as possible with his two girls Alice (4) and Grace (2) or can be found cooking, eating or entertaining.

Tim Burrowes, Editor, Mumbrella

Twitter: @mumbrella

Tim Burrowes is the editor of, a website covering Australia’s media and marketing industry. He is the former editor of B&T magazine.



Paul Fisher, CEO, Interactive Advertising Bureau Australia


Paul has been involved in the media industry over the past 12 years. Having held numerous sales and management positions in radio and television at Austereo, DMG Radio and WIN Television, Paul has spent the majority of this time in the online advertising industry, most recently as National Sales Director of NEWS Digital Media.

Before becoming NDM’s Sales Director, he was previously News Limited’s head of integration, and has also held sales and management roles at Ninemsn, including representing ninemsn on PBL One, PBL’s first foray into integration 10 years ago.


Brian Giesen, Vice President and Senior Digital Strategist , 360o Degree Digital Influence

Twitter: @bdgiesen

Brian is one of the founding team members of Ogilvy’s 360o Digital Influence Group – Ogilvy PR’s latest and industry-leading social media practice designed to help brands in an era of changing sources of influence. He has more than eight years’ experience developing, managing and executing a range of award-winning digital marketing and social media campaigns on behalf of clients including Intel, JohnsonJohnson, DuPont, Yum!, National Institutes of Health and more.

Brian has experience managing national social media and online marketing campaigns that have reached Americans with health awareness and prevention messaging. He managed Screen for Life’s successful partnership with Yahoo! to reach Americans aged 45 years and older with colorectal cancer screening messages. The Yahoo! partnership included a mix of online advertising, integration of CDC materials on Yahoo! Health, and search engine keyword marketing. As part of this effort, over 30 online ad units were served across Yahoo! and adjustments were made in real time to maximize clicks to the CDC Web site. Brian oversaw the entire effort, which included a two-day strategic planning session, online media planning, development of ad creative and landing pages, optimization, reporting and overall project management.

Most recently, for NHLBI’s The Heart Truth campaign, Brian developed the social media strategy for campaign, leveraging National Wear Red Day and American Heart Month in February 2008 to raise awareness online that heart disease is the number one killer of women. As part of this effort, twenty high-influence fashion, health and women bloggers were invited to The Heart Truth Fashion Show and outreach was conducted to an additional 100 influential bloggers. More than 500 blog posts were generated reaching an estimated 15 million unique monthly visitors. Brian has also managed online marketing online public service banner campaigns for NHLBI’s Stay In Circulation and Star Sleeper campaigns.

Brian is a passionate search expert who developed Ogilvy PR’s Search Relations and Reputation Management Program helping brands leverage social media to increase their share of voice in traditional, multimedia, news and social media search results. By helping create, optimize and strategically link content, Brian has guided brands in increasing their visibility on sites relied upon by 60 million Americans every day – including Google & YouTube but also Technorati, YouTube & Veoh, Flickr,, DIGG and more.

Previously, as a legislative assistant for Congressman Jay W. Johnson, Brian was responsible for handling healthcare, education and public welfare legislation. Brian tracked relevant legislation, advised the Congressman on key votes, and managed constituent correspondence and meetings.
Brian holds a Bachelor of Arts degree in Political Science from the University of Wisconsin – Madison. Brian is an active member of the Social Media Club of Washington D.C. and has accrued a number of industry awards.


Larry Hedges, Co-Founder, Brewtopia


Larry is the co-founder of Brewtopia, a beverage, production, sales and marketing company build upside down and back-to-front.

Larry had worked for blue chip technology companies in the UK before moving to Sydney in 1994 to take up the position of Regional Vice President of Storage/Security with Computer Associates, the world’s third largest software vendor.

In 2002 he co-founded Brewtopia Ltd a progeny of a unique marketing exercise. An initial on-line member base of 130 friends and friends of friends helped create a “virtual beer”. In return for share allocations in the company and the promise of free booze, this group determined everything from the taste, right down to the label. They were creating a beer made and owned by the people.

Since the initial launch of Blowfly in November 2002, that initial membership has continued to swell, and Brewtopia now boasts a loyal band of over 120,000 members in 47 countries. Brewtopia is now a multi-million dollar public company that listed on the National Stock Exchange in January 2006 and is now moving into the USA for a repeat dose.

It is proud to include as it’s clients GE, Arnotts, TNT, Price Waterhouse Coopers, Proctor & Gamble, Universal Pictures, Foxtel, Yahoo, 3 Mobile Channel 7, and just about every top company is Australia

Larry has been profiled as a young entrepreneur in My Business & BRW magazines and has appeared on current affair and business shows on Channels 2, 7, 9 &10, along with domestic and US radio shows. He has even gleaned excellent reviews for his beer in the SMH’s Good Living and all major Australian publications.


Mike Hill, Director, Holler

Twitter: @hollersydney

Mike was educated in the classic combination of Interactive Multimedia and Zoology. After working at Interactive hot shop ‘The Hub’ in London and servicing clients such as Vodafone, Mike moved to Holler UK to head up the development team. His clients here included Channel 4, Universal Music, and Sony BMG winning many awards with the outfit during 2004-2006. In 2006, Mike opened up Holler’s first overseas operation in Sydney, Australia. Since opening, Holler Sydney have created renowned work for clients who include Lion Nathan, RaboPlus, RSVP, ACP, BT Financial, 9MSN, Australian Financial Review and Universal Music Mike has carved an impressive niche for Holler Sydney in the use of social media, and is a regular commentator on the subject. Recently Holler has opened their Social Influence Marketing wing, aiming to find alternatives to paid display media.

Wendy Hogan, Vice President & Managing Director, CBS Interactive

Twitter: @wendy_hogan

Wendy Hogan was appointed Vice President & Managing Director of CBS Interactive (formally CNET Networks Australia) in 2001. CBS Interactive is a global top 10 web property and the largest premium content network online.

In this position, she is responsible for the operations of CBS Interactive – directing the growth of its web site properties BNET Australia (, CNET Australia (, GameSpot AU (, ( and ZDNet Australia ( Wendy also manages the operations of CNET Direct which offers one-to-one marketing services and CNET Channel, which provides trusted on-demand product information.

Wendy joined the company in 1999 working in various roles before her current appointment. Under her leadership, Wendy has grown of the company from a team of 5 to 65 full-time staff in 2008. Her strategy and direction has been instrumental in the company’s successful expansion in Australia. This includes the successful launch of CNET Australia and GameSpot AU in response to the increasing demand by Australian consumers for localised content. CBS Interactive’s properties are the prime source of information and entertainment attracting an audience of over three million Australians per month.

Wendy holds a Bachelor of Commerce (Marketing & IT) from Griffith University.


Randal Leeb-du Toit, serial entrepreneur

Twitter: @metarand

Randal is a multifaceted entrepreneur, seasoned technologist and lawyer.

He has acted as a Corporate Adviser to Fox Interactive Media and Creative Enclave, a social media games developer set up by New York Times bestselling novelist, Garth Nix, which developed the first massively multiplayer online gaming application on Facebook.

He is currently commercialising technologies from and providing strategic input to, inter alia, the Australian School for Advanced Medicine and the Institute of Human Cognition and Brain Science.

He was CEO of a social media software company headquartered in Burlingame, California, with operations is Los Angeles, St Petersburg and Galway. In this change agent role he built up a cohesive culture around a new product direction and put in place an ethnographically-driven design team to work on over the horizon ideation.

Rand was the Director of Business Development & Commercialisation at NICTA, a prestigious Australian Center of Excellence for a number of years. NICTA is focused on applied research in Biomedical & Life Sciences, Environmental Management, Intelligent Transport Systems, Mobile Systems & Services, Safety & Security and Software Infrastructure.
During his tenure at NICTA, he spun out a number of venture-backed companies that collectively have had their software deployed more than 250 million times.

Before that he was the CEO of an early stage venture capital firm where he built up a portfolio across information technology, mobile, biotech and nanotechnology. He was the Australian head of the first business/social networking phenomenon, and an intrapreneur within a major publishing conglomerate.



Iggy Pintado, CEO and Chief Networking Officer, ConnectGen

Twitter: @iggypintado
Book: Connection Generation

Iggy is an accomplished business leader, executive, marketer, speaker and author.

Over 22 years, he has held professional, management and executive positions in marketing, sales and online management at both IBM and Telstra. As a “super-connected” networker on LinkedIn, Facebook and Twitter, he has earned his place as one of the most connected business networkers in Australia. In April 2009, he launched his first book, Connection Generation, a fascinating study of how connectedness affects our place in society and business and the challenges and opportunities this compelling development presents.


Duncan Riley, Editor, Inquisitr and CEO, Nichenet

Twitter: @duncanriley

Duncan is the CEO of Nichenet, the publisher of The Inquisitr where he also serves as Editor. Along with publishing The Inquisitr, Nichenet publishes Inquisitr Extra,, and is currently developing new online tools for social media tracking.

Duncan has a long history online in Australia, creating the first website for a political party branch in Australia in 1995, and founding the first conservative aggregate political site in Australia the same year. In 1999, he designed and ran the Young Australians Against this Republic website.

In 2002 Duncan launched The Blog Herald, the first blog dedicated to the news of the then still small blogging world. In 2005 Duncan launched blog network Weblog Empire, which later that year became the foundation for blogging network b5media, a company he founded along with Darren Rowse and Jeremy Wright that subsequently raised US$8 million in venture capital.

After leaving b5media, Duncan did a 12 month stint writing for TechCrunch, before founding The Inquisitr, now a Technorati Top 100 blog (as of August 5) that has grown to nearly 3 million page views a month and employs a team of seven writers.


Sharyn Smith, CEO, Soup


Soup is a word of mouth-based marketing agency which focuses on engaging influential consumers both online and offline. Soup has over three years experience running campaigns using social media, and building successful online communities.

Prior to founding Soup, Sharyn was running the communication research business Pollinate, focusing on developing research solutions for clients to move outside traditional media. Sharyn developed her passion for the digital space 10 years ago as the New Media Analyst at Emap Digital in the UK, and later as Business Development Manager.

Sharyn has pioneered research techniques to identify, develop relationships; and build communication campaigns around influential people. She is interested in the role of ‘social capital’ (interconnectedness) within communities; and believes honest, transparent and authentic communication is key.
Tony Surtees, Founder and Director, iPrime

Twitter: @hyperlocalist

Tony Surtees was Yahoo! Inc’s first Vice President and General Manager of Yahoo!’s Commerce Group in the US. Named in 2007 as one of Australia’s Top Ten Digital Entrepreneurs by “Smart Company Magazine”, Tony currently is founder and Executive Director of iPrime (, the hyperlocal digital arm for the Prime Media Group Limited.

He is an International Advisory Board Member of Advance, Australia’s community of expatriate “Global Australians”, a past External Advisor for the Victorian Innovation Strategy, Parliamentary Secretary to the Premier and the Premier of Victoria. He was also participant in the expert’s roundtable to Cutler National Innovation System enquiry.

He was also a past NSW State President for the Australian Marketing Institute, a delegate to the Australian Federal Government 2020 Summit, and is also an active committee member of Stanford Australia Alumni Association, having co-founded the Stanford Australia Entrepreneurs Series. Tony co-authored “Online Auctions” with Seth Godin.

Tony also chaired the committee that developed Livewire, the online initiative with the Starlight Children’s Foundation. Livewire is a bedside broadband initiative, funded with $7.2 million from the Australian Government’s Clever Networks program providing hospitalised youth with an online community for peer and diversionary support and counselling.

Tony holds a B.Comm from University of NSW and a Master of Science in Management from the Graduate School of Business, Stanford University, California.


Joe Talcott, Group Marketing Director, News Limited

Mr. Talcott is responsible for building the brands and growing the customer base of the multiple media properties under the News Limited umbrella. In a fast-changing media environment he has made brand building a greater priority with more emphasis on building brand loyalty.

Joe Talcott was appointed Group Marketing Director at News in 2005. He joined News after a long career as Marketing Director at McDonald’s, working in the USA, Latin America, Asia and Australia.

Mr Talcott has worked for marketers, agencies and media companies in North and South America, Europe, Asia and Australia.

Mr Talcott is Chairman of the Australian Association of National Advertisers (AANA) and serves on the board of The Newspaper Works as well an the Pacific Area Newspaper Publishers Association (PANPA). In addition, Joe serves as a Media and Marketing Advisor on the Global Poverty Project.


Steve Weaver, Network Director of Research, Nine Network Australia


Steve Weaver’s career spans 18 years and has seen him specializing in the advertising & media research arena – working for global companies like Nielsen, Millward Brown, WPP & AGB before transitioning into his current role within the television industry. Steve currently oversees all aspects of both programming & sales research within the Nine Network. He plays an active role in driving innovation across various industry & research bodies.


Daniel Young, Director Digital, Burson Marsteller

Twitter: @contactdjy

Daniel is a technology and corporate communication consultant with ten years agency experience. He has represented some of the world’s largest and most successful enterprise IT and telecommunications companies in Europe and Asia Pacific. Daniel leads the Digital and Social Media Practice in Australia, in addition to the Technology Team. He works closely with high profile brands in a wide range of industry sectors to develop digital programs that are focused on managing online reputation and supporting specific business objectives.


San Francisco speakers

Michael Brito, Social Media Strategist, Intel

Twitter: @britopian

Michael Brito blogs, communicates and build relationships with others. He believes that marketing is good; and if companies love their customers they’ll love them back and tell people about it. He believes that business results are critical but should not be the driving force behind connecting with people. He believes in being real, authentic and human. He believes that consumers are real people with real passions and that companies should start treating them that way. He is a recovering direct marketer and has learned that conversations are more valuable than conversions; even though they are more difficult to measure.

Michael has worked for several industry leading companies like Sony, HP, Yahoo and now Intel.


Erin Byrne, Chief Digital Strategist, Burson-Marsteller

Twitter: @erinbyrne

Erin Byrne is Burson-Marsteller’s Chief Digital Strategist and as such oversees global digital strategy, client work, product and service development and Internet-related policies and procedures. Additionally, she serves as CEO of Burson’s wholly-owned boutique digital agency in the US, Proof Digital Media. She has a long background in digital media, having worked on web initiatives since 1993 for diversified clients encompassing online strategy and research, social media, online advocacy, marketing communications, design/development, word-of-mouth marketing and interactive advertising. She works with clients to help develop their overall digital strategy and to ensure that digital is appropriately represented within a client’s overall marketing and communications mix to reach targeted stakeholders in a more efficient way.

Erin’s broad range of digital experience encompasses branding, consumer marketing, business-to-business communications, public education, healthcare, online crisis management and social media. One of Erin’s most notable client engagements has included managing the interactive program for the Bureau of Engraving and Printing’s “New Color of Money” program. The award-winning program features a comprehensive digital strategy including a campaign Web site that was produced in 23 languages, the first all digital government launch, social media engagement, interactive learning tools, e-mail marketing, search, and rich-media online advertising. Burson-Marsteller was honored with Yahoo’s Big Idea Purple Chair Award for excellence in integrated marketing based on the New Color of Money program.

Additionally, Erin continually advises clients on how to utilize digital communications in regards to online public relations. This includes online reputation management, consumer-generated media, social media / community development, search marketing, and other social communications. In today’s environment of real-time branding, Erin works with clients to help them understand the issues and opportunities of digital communications. She has helped dozens of clients use the Internet to manage crisis situations, and has led numerous award winning online marketing programs. She is a frequent speaker at client and industry events, and contributed to development of Burson-Marsteller’s Digital Bootcamp training program that has been delivered to agency professionals around the world and is now available for client use.


Ross Dawson, Chairman, Advanced Human Technologies

Twitter: @rossdawson

Ross Dawson is globally recognized as a leading futurist, entrepreneur, keynote speaker, strategy advisor, and bestselling author. He is Founding Chairman of four companies: professional services and venture firm Advanced Human Technologies, future and strategy consulting group Future Exploration Network, leading events firm The Insight Exchange, and influence ratings start-up Repyoot.

Strong demand for Ross’s expertise has seen him deliver keynote speeches across six continents and consult to leading organizations worldwide such as Ernst & Young, Macquarie Bank, Microsoft, News Corporation, Procter & Gamble and many others.

He is author most recently of the highly successful Implementing Enterprise 2.0, the acclaimed book Living Networks which foresaw the social networking revolution, and the bestseller Developing Knowledge-Based Client Relationships, now out in its second edition. He also writes the highly influential Trends in the Living Networks blog, has written White Papers for organizations including SAP and Microsoft, and has published over 100 articles in leading publications worldwide.

Ross’s frequent media appearances include CNN, Bloomberg TV, SkyNews, ABC TV, New York Times, USA Today, The Guardian, and many others.


Joe Fernandez, Founder, Klout

Twitter: @joefernandez

Joe Fernandez founded Klout to measure influence across the social web in early 2008 after spending nearly 3 months with his jaw wired shut and depending completely on social media for communication. Fascinated with how one could now instantly broadcast their questions, opinions and ideas to the people who trust them the most, Joe started Klout to help businesses understand the impact of the individual. Previously Joe provided data solutions to the Real Estate industry as Director of Innovation and Research at OnBoard Informatics. In 2003 Joe cofounded Evalulogix and helped over 5000 school districts meet their special education reporting mandates for compliance with NCLB and IDEA. Joe grew up in Las Vegas and attended University of Miami and Oxford University.


Louis Gray, Blogger and Advisor

Friend Feed: louisgray
Twitter: @louisgray

Louis has worked as the director of corporate marketing at BlueArc, a Silicon Valley technology company in the high performance network storage space, from January 2001 to April 2009, with a focus on public relations, demand generation and content creation. Prior to BlueArc, Louis was the Web Marketing Manager for 3Cube, a communications application service provider, sold to Oracle in 2001. Prior to 3Cube, he was an e-commerce analyst for Internet Valley, Inc.

Louis earned his degree from UC Berkeley in 1999, double majoring in Political Science and Mass Communications, where he also worked as the Online Editor for the school newspaper, The Daily Californian, also holding reporter positions, covering crime the UC regents and city council. he first started working in Silicon Valley back in 1998, and lives with his wife, in Sunnyvale, California. In addition to technology, Louis holds a passion for sports, closely following the Oakland A’s, California Golden Bears and Sacramento Kings, enjoy electronic music, politics and media.

Auren Hoffman, CEO, Rapleaf

Twitter: @auren

Auren Hoffman is the CEO of Rapleaf. Rapleaf helps B2C companies give their consumers a better experience by providing automated search services for each consumer.

Auren is also a non-employee cofounder of BrightRoll and a co-founder of AdRocket.

From 2003-2006, Auren served as Chairman of Stonebrick Group and Chairman of the Connector Group (Silicon Valley 100).

Previously, he founded and sold three Internet companies before age 30: BridgePath (sold in 2002), Kyber Systems (sold in 1997), and GetRelevant (sold in 2002).

He is the founder of the Dialog Retreat.

He’s an active angel investor or advisor in: 750 Industries, AdRocket, Blip.TV, BrightRoll, Delicious Brands, GoodRec, Huddler, LabPixies, Lefora, Mechanical Zoo, Meebo, Merchant Circle, MesmoTV, Offbeat Guides, OtherInbox, Play Megaphone, Proclivity, RateItAll, RichRelevance, SnapTalent, Socializr, Structural Wealth Management,, Yotify, Zoom Systems, and more.

Auren served as an official election observer in Ukraine (2004) and the Republic of Georgia (2003). Auren holds a B.S.E. in Industrial Engineering and Operations Research from the UC Berkeley. He writes a blog called Summation.


Stephen Howard-Sarin, Vice President, CBS Interactive Business & Finance

Twitter: @moneymedia

Stephen Howard-Sarin is vice president of the Business and Finance brands at CBS Interactive, which includes overall product responsibility for BNET and CBS CBS Interactive’s business properties reach more than 21 million engaged business and technology influencers every month, and
includes the largest business technology network and the fastest-growing business sites on the internet.

Stephen launched BNET in 2007, which included hiring editorial, design, and roduct managers. Since its launch, BNET has been critically applauded and has been the recipient of a number of key industry awards including the ABM Neal Award for Best Web Site – 2009 and the SABEW Best In Business Award for General Excellence 2008.

Previous to working in product development/management, Stephen worked as a journalist for nine years including a role as Editor of ZDNet and Executive Editor of MacWEEK.


Tara Hunt, Co-Founder, Citizen Agency and author, The Whuffie Factor

Web: Citizen Agency
Twitter: @missrogue
Flickr: missrogue

Tara ‘missrogue’ Hunt has spent the past fifteen years online, either participating in or building communities. From the first wave of online marketing as it emerged in the late 90’s while in Canada all the way to being a pioneer of new marketing in Silicon Valley in 2005, leading the wave into Web 2.0: the participatory web. She has been practicing her unconventional views on marketing for over 10 years now, for small to large companies and clients ranging from Oil & Gas to Consumer Products to Technology to Non-Profits.

Tara understands how the the participatory web is changing all of our relationships: B2C, B2B and C2C. She doesn’t believe in pushing messages or creating strong brands, only in the power of building relationships. She co-founded Citizen Agency in 2006 with the mission of teaching her clients how to work more effectively with the communities they serve and how to embrace and adjust to all of the changes in culture businesses are facing and has more recently moved to Montreal to write her next book.

Tara blogs at HorsePigCow, is on Twitter under her superhero name MissRogue, posts a great deal of self-portraits on Flickr, can be located like Carmen Sandiego on Dopplr, is trying to shake her addiction to Facebook, publishes her resume with microformats and is pretty much as open as one can be anywhere online.


Khris Loux, CEO, Co-Founder, JS-Kit

Twitter: @khrisloux

Khris has a strong 15-year track record of achievement as a technology entrepreneur and is currently CEO and Co-Founder of JS-Kit, one of the worlds largest distributed social networks. Prior work includes founding computer security software firm, Securix, Inc. and the Open Systems division of Intelligent Electronics. He serves on the Boards of JS-Kit and My Name is E and lives in the San Francisco Bay Area. Khris has a Bachelor of Science degree with a double major in Economics and Finance, from Mount Saint Mary’s College in Maryland.

Google I/O Developer Conference 2009 (starts at 39 min. 20 seconds)
Google Friend Connect in the Real World

The Current Web, 2009
FaceBook Tentacles

The Next Web, 2008
Web 3D? The Decentralization, Disaggregation and Democratization of the Web


Todd Parsons, Co-Founder and Chief Community Officer, Buzzlogic


A co-founder of BuzzLogic, Todd Parsons is responsible for driving the growth of BuzzLogic’s direct and partner publisher network. Prior to founding BuzzLogic, Parsons led the Knowledge Bank and Online Business Services divisions of Silicon Valley Bank, where he managed development of productivity and business intelligence products for the bank and venture capital community. Previously, Parsons was a co-founder of Textus Worldwide, a supply chain management consulting firm and held senior management positions with InnovationWorld and Artmetropolis. Parsons has served on the faculty of San Jose State University’s Electronic Commerce Program.


Scott Rafer, CEO, Lookery

Lookery Blog:
Twitter: @rafer

Scott Rafer has been helping Internet publishers and users take advantage of the latest technologies and trends since 1995. As CEO of Lookery, Rafer worked to create an audience-targeting service that expanded revenue for specialty publishers. Earlier, he was CEO of MyBlogLog, which was acquired by Yahoo! in early 2007. Rafer is also a member of the board of directors and co-founder of Mashery, which manages API and developer programs for web services providers, and is chairman of, which makes mobile media sharing a snap. Prior to the first dotcom boom, Rafer led the Internet products group at Kodak Hollywood, worked in investment banking, and graduated from the Management of Technology program at UPenn.


Howard Rheingold, Author and Educator

Twitter: @hrheingold

Howard Rheingold is the author of:
Tools for Thought
The Virtual Community
Smart Mobs

editor of Whole Earth Review
editor of The Millennium Whole Earth Catalog
founding executive editor of Hotwired
founder of Electric Minds
Non-resident Fellow, Annenberg Center for Communication, USC, 2007
Visiting Professor, De Montfort University, UK

Has taught:
Participatory Media and Collective Action (UC Berkeley, SIMS, Fall
2005, 2006, 2007 )
Virtual Community/Social Media (Stanford, Fall 2007, 2008; UC Berkeley,
Spring 2008, 2009)
Toward a Literacy of Cooperation (Stanford, Winter, 2005)
Digital Journalism (Stanford University Winter, 2005, 2006, 2007, 2008 )

Current projects:
Social Media Classroom
The Cooperation Project
Participatory Media Literacy
HASTAC/MacArthur Foundation grantee

(Howard Rheingold picture credit: Joi)


Brian Solis, Principal, FutureWorks

Twitter: @briansolis

Brian Solis, is author of the new book, “Putting the Public Back in Public Relations” and is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis is globally recognized for his views and insights on the convergence of Public Relations, Traditional Media and Social Media. Considered one of the original thought leaders who paved the way for Social Media and PR 2.0, Solis is co-founder of the Social Media Club and is an original member of the Media 2.0 Workgroup.

His blog, PR 2.0 is among the top 1.5% of all blogs tracked by Technorati and is ranked as one of the leading voices in the Ad Age Power 150 index of worldwide marketing bloggers. He also runs and writes for TechCrunch.

He actively contributes his thoughts and experiences through keynote speaking appearances, books, articles and essays as a way of helping the marketing industry understand and embrace the new dynamics fueling new communications, marketing, and content creation.